Apple Polisher

Excerpts: Apple Polisher

  • For Michael H. Spindler, it was the year of living pragmatically. In 1994, Apple Computer Inc.’s new, no-nonsense CEO proved that his no-frills style was just what the freewheeling but ailing computer maker needed.
  • The 52-year-old Spindler, nicknamed “the diesel” for his hard-charging ways, pared costs and made Apple efficient enough to go keyboard-to-keyboard with Compaq Computer Corp.
  • Then he launched the first all-new Macs in more than a decade: the Power Macintoshes, whose sales are hot.

Source: Bloomberg